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The Impact of Digital Storytelling on Presence, Immersion, Enjoyment, and Continued Usage Intention in VR-Based Museum Exhibitions

Recent advancements in virtual reality (VR) technology have introduced a new paradigm in exhibition culture, with digital storytelling emerging as a crucial component supporting this transformation. Particularly in virtual exhibitions, digital storytelling serves as a key medium for enhancing user e...

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Principais autores: Sungbok Chang, Jungho Suh
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2025-05-01
coleção:Sensors
Assuntos:
VR exhibition
digital storytelling
presence
immersion
enjoyment
reuse intention
Acesso em linha:https://www.mdpi.com/1424-8220/25/9/2914
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