The Role of Strategic Orientations in the Relationship Between Adaptive Marketing Capabilities and Ambidexterity in Digital Services Firms: The Case of a Highly Competitive Digital Economy
As the digital economy progresses aggressively in the UAE, the ways in which different players in the economy interact with each other are changing. Therefore, strategic orientations that enable successful interactions have become a necessity. This study aims to investigate the impact of adaptive ma...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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MDPI AG
2025-05-01
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| Edice: | Systems |
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| On-line přístup: | https://www.mdpi.com/2079-8954/13/5/358 |
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