Role Colour Plays in Influencing Consumer Behaviour
The ability of colours to attract attention has been used for a long time by marketers to gain customer’s attention. A product with attractive packaging is bound to lure customers and stand apart from other products kept on the shelf. It has been found in several studies that if there is a mismatch...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Prasetiya Mulya Publishing
2019-12-01
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| Seri Bilgileri: | International Research Journal of Business Studies |
| Konular: | |
| Online Erişim: | http://irjbs.com/index.php/jurnalirjbs/article/view/1568 |
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