The evolution of the branding concept as a tool of the competitive advantages of the country
The article analyzes the essence of the concepts of "brand" and "branding", the genesis of the concepts "nation brand" and "nation branding". Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic aspect as a mean of ensuring the country's co...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Institute of Modern Humanitarian Researches
2015-12-01
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| Rangatū: | Studia Humanitatis |
| Ngā marau: | |
| Urunga tuihono: | http://st-hum.ru/en/node/357/ |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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