Implementation of internal marketing in hotels – a case study of the Opole market
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction. A questionnaire survey conducted in 12 hotels, accounting for about 92% of all hotels...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
WSB Poznań
2021-03-01
|
| Schriftenreihe: | Studia Periegetica |
| Schlagworte: | |
| Online-Zugang: | http://studia-periegetica.com/gicid/01.3001.0014.9465 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|