EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS

Nostalgia refers to individuals' feeling oflonging for past periods and the emotional connection between people's past andpresent. Nostalgia proneness is very important in consumer preferences; it isseen that consumers who have nostalgia proneness reflect these characteristicsto their product and se...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Alpaslan Yüce, Çağlar Samsa, Kamile Meriç
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	Mehmet Akif Ersoy University 2019-04-01
سلاسل:	Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
الموضوعات:	nostalgia brand nostalgia proneness consumer-based brand equity eastern express nostalji marka nostalji eğilimi tüketici temelli marka değeri doğu ekspresi
الوصول للمادة أونلاين:	https://dergipark.org.tr/en/download/article-file/704335
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!