From Green Culture to Innovation: How Internal Marketing Drives Sustainable Performance in Hospitality
As environmental sustainability becomes a strategic priority for the hospitality sector, firms are increasingly adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative performance (IP) among hotel employees, focusing on the mediati...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2025-07-01
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| coleção: | Administrative Sciences |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2076-3387/15/8/286 |
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