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Influencer autonomy: Navigating authenticity, agencies, and algorithms

In this article, we explore the often-overlooked concept of autonomy among influencers. We define influencer autonomy as the sense of control and self-governing freedom that influencers perceive in their everyday life and work. Based on in-depth interviews with 28 Norwegian influencers, influencer m...

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Autors principals: SUNDET VILDE SCHANKE, STEEN-JOHNSEN KARI, ANDERSEN MADS MØLLER TOMMERUP
Format: Artigo
Idioma:Inglês
Publicat: Sciendo 2025-05-01
Col·lecció:Nordic Journal of Media Studies
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Accés en línia:https://doi.org/10.2478/njms-2025-0002
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