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Identifying factors affecting the creation of brand identity in Iran's banking industry

AbstractThe purpose of this research is to identify the factors influencing the creation of brand identity in the banking industry of Iran. According to its purpose, the research method is applicable, and in terms of implementation, it is qualitative and based on the case study approach. The statist...

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-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Seyed Mahdi Saatchi, farzad asayesh, Sedighe Tootian Esfahani, Seyed Mahmood Hashemi
Формат: Artigo
Хэл сонгох:Persa
Хэвлэсэн: Iranian Business Management Association 2024-05-01
Цуврал:ارزش آفرینی در مدیریت کسب و کار
Нөхцлүүд:
Онлайн хандалт:https://www.jvcbm.ir/article_196093_330408e9dad1f9c21db216def2c586e0.pdf
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