From Man to Man with AI Navigation: An Essay on the Homo Economicus Strengthened and Weakened by AI
Homo economicus, who is assumed always to pursue utility maximization, has been accepted as a fundamental assumption in both classical and neoclassical economic theories. However, this concept has been questioned in both theoretical and empirical studies. This article examines the approach of the ra...
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| Formato: | Artigo |
| Idioma: | Inglês |
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The Bucharest University of Economic Studies Publishing House
2025-10-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Assuntos: | |
| Acceso en liña: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2025/JETIMM_V03_2025_170.pdf |
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