Optimasi Centroid Awal Algoritma K-Medoids Menggunakan Particle Swarm Optimization Untuk Segmentasi Customer

Customer segmentation is an important strategy in a company, it affects good customer relationships which will result in increased profits. Grouping customers in data mining can use several algorithms, but K-Medoids is the right choice because it can reduce noise and outlier sensitivity. However, th...

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Autors principals:	Danang Bagus Wijaya, Edi Noersasongko, Purwanto Purwanto
Format:	Artigo
Idioma:	Indonésio
Publicat:	Universitas Dian Nuswantoro 2024-02-01
Col·lecció:	Techno.Com
Matèries:	customer segmentation, k-medoids, particle swarm optimization, davies-bouldin index
Accés en línia:	https://publikasi.dinus.ac.id/index.php/technoc/article/view/9516
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