THE APPROACHES TO THE CHOICE OF MARKETING STRATEGIES IN THE PROMOTION OF A TOURIST DESTINATION
The article considers the content and life cycle of a tourist destination, a comparative analysis of the theory of the field of marketing and theory of archetypes as the basis for the elaboration of the marketing strategic plan for the development of a tourist destination. The archetypes of the terr...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Russo |
| Publicat: |
North-Caucasus Federal University
2022-10-01
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| Col·lecció: | Современная наука и инновации |
| Matèries: | |
| Accés en línia: | https://msi.elpub.ru/jour/article/view/1103 |
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