Tourism marketing among: Approach, Technique or paradigm
The aim of the present paper is to present an appropriate framework to explain the position of each marketing concept and determine the significance of tourism marketing among marketing concepts, in terms of approach, technique and paradigm. To do so and in the first step, functional and important c...
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| Hoofdauteurs: | , , , |
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| Formaat: | Artigo |
| Taal: | Persa |
| Gepubliceerd in: |
Allameh Tabataba'i University Press
2021-09-01
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| Reeks: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Onderwerpen: | |
| Online toegang: | https://tms.atu.ac.ir/article_13094_d3a501a6096510ee77b812a6c2068330.pdf |
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