Analisis Pengaruh Positioning, Diferensiasi Dan EkuitasMerek Terhadap Keputusan Pembelian Pada ProdukKuku Bima Ener-G (Studi Pada Pelanggan Toko H.Abas Kelurahan Semanan, Kecamatan Kalideres)
At the present time, industrial business are facing the situation of increasingly intense competition, the emergence of competition beetween brand of the old with the emergence of new brand at the same products. Therefor, a better understanding of consumer behavior is needed to maintain by the compa...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta
2014-12-01
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| coleção: | Benefit Jurnal Manajemen dan Bisnis |
| Assuntos: | |
| Acesso em linha: | http://journals.ums.ac.id/index.php/benefit/article/view/1383 |
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