Unraveling prosumption: transformative trajectories in social media
PurposeThis study aims to examine the trajectories through which individuals evolve into prosumers, focusing on the transition from personal practices to collective influence through social media.Design/methodology/approachThis study used a multimethod qualitative approach, combining netnography and...
-д хадгалсан:
| Үндсэн зохиолчид: | , , , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Emerald Publishing
2025-10-01
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| Цуврал: | RAUSP Management Journal |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.emerald.com/rausp/article-pdf/60/1/241/10918194/rausp-07-2024-0145en.pdf |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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