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The Discursive Strategies of Ecuadorian President Daniel Noboa on the Platforms Instagram and TikTok

The growing influence of social media on political processes extends beyond electoral campaigns and is rapidly transforming the communication practices of incumbent leaders. We address the gap between populist practices in electoral marketing and the implementation of the Ecuadorian president’s disc...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Natalia Angulo Moncayo, Marco López-Paredes, Carolina Rodriguez-Malebran, Tatiana Sandoval Pizarro
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2025-09-01
Schriftenreihe:Social Sciences
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Online-Zugang:https://www.mdpi.com/2076-0760/14/10/572
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