The Antecedents of Customer Satisfaction and Customer- Company Identification in Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective

This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results sh...

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Autori principali:	Ali Mursid, Cedric Wu
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Technological University Dublin 2021-04-01
Serie:	International Journal of Religious Tourism and Pilgrimage
Soggetti:	halal company identity customer satisfaction customer-company identification halal restaurant loyalty.
Accesso online:	https://arrow.tudublin.ie/ijrtp/vol9/iss1/8
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