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The Antecedents of Customer Satisfaction and Customer- Company Identification in Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective

This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results sh...

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Principais autores: Ali Mursid, Cedric Wu
Format: Artigo
Sprog:Inglês
Udgivet: Technological University Dublin 2021-04-01
Serier:International Journal of Religious Tourism and Pilgrimage
Fag:
halal company identity
customer satisfaction
customer-company identification
halal restaurant loyalty.
Online adgang:https://arrow.tudublin.ie/ijrtp/vol9/iss1/8
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