Selection of marketing channels for the distribution of industrial enterprises’ innovative products
The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution. The results of the analysis. The author proposes stages by following whi...
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Sumy State University
2014-03-01
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| Reeks: | Marketing i Menedžment Innovacij |
| Onderwerpen: | |
| Online toegang: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_192_200.pdf |
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