The Use of Modern Robust Regression Analysis with Graphics: An Example from Marketing

Routine least squares regression analyses may sometimes miss important aspects of data. To exemplify this point we analyse a set of 1171 observations from a questionnaire intended to illuminate the relationship between customer loyalty and perceptions of such factors as price and community outreach....

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Auteurs principaux:	Marco Riani, Anthony C. Atkinson, Gianluca Morelli, Aldo Corbellini
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2025-01-01
Collection:	Stats
Sujets:	AVAS Box–Cox transformation brushing forward search generalized additive model (GAM) linked plots
Accès en ligne:	https://www.mdpi.com/2571-905X/8/1/6
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