From offline shopping to online shopping in Nigeria: evidence from African emerging economy
Purpose – The study builds on studies in online shopping. Existing studies in online shopping proved that it is an attraction to shoppers. In Nigeria's emerging economy the increasing Internet penetration does not equate with intention to use online shopping because it is not really used by users fo...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Emerald Publishing
2022-03-01
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| coleção: | IIM Ranchi Journal of Management Studies |
| Assuntos: | |
| Acesso em linha: | https://www.emerald.com/insight/content/doi/10.1108/IRJMS-08-2021-0110/full/pdf |
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