Changes in Pupil Size According to the Color of Cosmetic Packaging: Using Eye-Tracking Techniques
This study examines the relationship between cosmetic packaging color and consumer attention by analyzing changes in pupil size using eye-tracking technology. A controlled experiment with 25 participants (mean age: 24.7 ± 3 years, 14 males and 11 females) was conducted to investigate the impact of e...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
MDPI AG
2024-12-01
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| Saila: | Applied Sciences |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/2076-3417/15/1/73 |
| Etiketak: |
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