Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises
AbstractThe aim of this study is to evaluate the factors affecting the adoption of artificial intelligence in e-commerce by small and medium enterprises. This study is applicable in terms of its purpose, and is a quantitative research type. The present study proposes an integrated model based on the...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
Research Center of Resource Management Studies and Knowledge-Based Business
2025-05-01
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| Serie: | رویکردهای نوین در مدیریت و بازاریابی |
| Soggetti: | |
| Accesso online: | https://www.jnamm.ir/article_223491_2eccfc95d72d2ceccefc6649b19db1fb.pdf |
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