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The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers

We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators,...

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Hovedforfatter: Lennart Ante
Format: Artigo
Sprog:Inglês
Udgivet: Elsevier 2024-12-01
Serier:Digital Business
Fag:
Non-fungible tokens (NFTs)
User motivations
Behavioral determinants
Digital asset ownership
Crypto assets
Online adgang:http://www.sciencedirect.com/science/article/pii/S266695442400019X
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