Incorporating new variables into a model of brand extension in fast fashion
This study tests a brand extension in fast fashion to explore the extension’s effect on the parent brand. It investigates whether extensions to varyingly distant product classes modify customers’ attitudes toward the parent brand. University students from the Technical University of Liberec, the Fac...
שמור ב:
| Principais autores: | , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
LLC "CPC "Business Perspectives"
2024-06-01
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| סדרה: | Innovative Marketing |
| נושאים: | |
| גישה מקוונת: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20250/IM_2024_02_Buresova.pdf |
| תגים: |
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