A Study of Innovation Management at Braskem
In the current economic climate, companies must seek new ways to manage innovation, which hasrecently become a key method of differentiation in competitive markets. The general goal of this ar-ticle was to study the process of innovation management in a petrochemical company. A case studyperformed a...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Editora Unijuí
2016-01-01
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| Colección: | Desenvolvimento em Questão |
| Materias: | |
| Acceso en línea: | http://www.redalyc.org/articulo.oa?id=75249873013 |
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