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An Elaboration Likelihood Model of Information Dissemination Dynamics With the Influence of Opinion Leaders

With the continuous development of social networks, the time people spend on social networks has gradually increased, and the regularity and predictability of their behavior is increasingly prominent. The influence of opinion leaders on social platforms is growing over time. In this paper, the infor...

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Auteurs principaux: Bo Sun, Yimeng Lei
Format: Artigo
Langue:Inglês
Publié: IEEE 2024-01-01
Collection:IEEE Access
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Accès en ligne:https://ieeexplore.ieee.org/document/10662911/
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