Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship...

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Autors principals:	Sitti Mujahida, Fatmasari Fatmasari, Muhammad Azizurrohman
Format:	Artigo
Idioma:	Inglês
Publicat:	University of Brawijaya 2024-08-01
Col·lecció:	APMBA (Asia Pacific Management and Business Application)
Matèries:	cultural sensitivity ambiance brand awareness customer satisfaction indonesian restaurant
Accés en línia:	https://apmba.ub.ac.id/index.php/apmba/article/view/791
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