PARTICULARITIES OF MARKETING IN ROMANIAN SPORT
Although sport has been around for centuries, the idea of a rational system of sports marketing is relatively new. The sports marketing specialist is required to market a product that is totally unpredictable, inconsistent and open to subjective interpretations. The expert in sports marketing must f...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
University of Petrosani
2019-12-01
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| Serie: | Annals of the University of Petrosani: Economics |
| Soggetti: | |
| Accesso online: | https://www.upet.ro/annals/economics/pdf/2019/p2/Ilioni.pdf |
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