No Memes No! Digital Persuasion in the #MeToo Era
This study bridges a gap in communication research by conducting a framing analysis of Twitter memes using the hashtag #MeToo based on the pathos, ethos, and logos persuasion appeals. We examine the use of these appeals in both visual and textual information in the most viral 1,000 #MeToo memes on T...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
USC Annenberg Press
2021-06-01
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| Serie: | International Journal of Communication |
| Soggetti: | |
| Accesso online: | https://ijoc.org/index.php/ijoc/article/view/15775 |
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