A big step for a small company: How can Fumajet scale its innovation globally?
Objective: This paper is a teaching case designed for graduate and undergraduate courses on subjects involving international business, international marketing, or international entrepreneurship. It describes how a small entrepreneurial company – Fumajet – could recognize and exploit an internationa...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
2024-06-01
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| Schriftenreihe: | Regepe Entrepreneurship and Small Business Journal |
| Schlagworte: | |
| Online-Zugang: | https://www.regepe.org.br/regepe/article/view/2342 |
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