WOMEN AS CONSUMERS - EXPLORING WOMEN'S PURCHASING HABITS
Consumer’s behaviour is presented as series of activities that an individual buyer undertakes in the course of a process when selecting and purchasing the product. Resources that are available to the consumer are: time, money and ability to accept and process information’s. Behaviour of the consumer...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Nicolae Titulescu University Publishing House
2019-05-01
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| Col·lecció: | Challenges of the Knowledge Society |
| Matèries: | |
| Accés en línia: | http://cks.univnt.ro/download/cks_2019_articles%252F5_economic_sciences%252FCKS_2019_economic_sciences_015.pdf |
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