Measuring the Spiritual Brand Attribute of Islamic Banks
Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main pur...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
UUM PRESS
2019-12-01
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| মালা: | Journal of Business Management and Accounting |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8723 |
| ট্যাগগুলো: |
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