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Linguistic and cultural heterogeneity in contemporary Czech commercial advertising

The article deals with linguistic heterogeneity in commercial advertisements addressed to the Czech-speaking majority audience in the Czech Republic. Analyzing examples predominantly from the Czech press and television advertisements, the author shows, among others, which foreign languages are used,...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Kamila Mrázková
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Uniwersytet Opolski 2015-01-01
Rangatū:Stylistyka
Ngā marau:
Urunga tuihono:https://czasopisma.uni.opole.pl/index.php/s/article/view/1813
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