Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions
Previous literature has suggested that newspaper publishers should optimize how they advertise their online subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay for such online subscriptions are still rare. Therefore, this...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
USC Annenberg Press
2023-05-01
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| Colección: | International Journal of Communication |
| Materias: | |
| Acceso en línea: | https://ijoc.org/index.php/ijoc/article/view/19984 |
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