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Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group

Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach...

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Hoofdauteurs: Heny Wahyu Tamara Dwi Lestari, Dindin Dimyati, Mohammad Shihab
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Universitas Islam Bandung 2017-06-01
Reeks:MediaTor
Onderwerpen:
corporate communications
corporate branding
public relations strategic planning process
Online toegang:https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609
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