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LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer a...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Moh Farid Najib, Wawan Kusdiana, Izyanti Awang Razli
Format: Artigo
Sprache:Inglês
Veröffentlicht: Muhammadiyah University Press 2022-07-01
Schriftenreihe:Journal of Islamic Economic Laws
Schlagworte:
local halal cosmetic products
knowledge
religiosity
attitude
islamic advertising
purchase intention
Online-Zugang:https://journals2.ums.ac.id/index.php/jisel/article/view/9377
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