Effects of Marketing Communication Capabilities on the link between Corporate Social Responsibility on Firm Value

An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR–CFP link relies....

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Autor principal:	YongHee Kim
Format:	Artigo
Idioma:	Inglês
Publicat:	Korean Marketing Association 2018-04-01
Col·lecció:	Asia Marketing Journal
Matèries:	service industry restaurant industry marketing communication capabilities advertising media spending firm value tobin’s q
Accés en línia:	https://amj.kma.re.kr/journal/vol20/iss1/1/
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