Luxury brand consumption and counterfeiting: A case study of the Portuguese market
This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products. A questionnaire was applied to a group of Portuguese co...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2021-07-01
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| coleção: | Innovative Marketing |
| Assuntos: | |
| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15330/IM_2021_03_Varela.pdf |
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