Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use
Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-based cosmetics apps by administering the Tec...
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| Principais autores: | , , , , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2025-02-01
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| Serija: | Frontiers in Virtual Reality |
| Teme: | |
| Online dostop: | https://www.frontiersin.org/articles/10.3389/frvir.2025.1515937/full |
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