Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception

IntroductionPolitical neuromarketing is an emerging interdisciplinary field integrating marketing, neuroscience, and psychology to decipher voter behavior and political leader perception. This interdisciplinary field offers novel techniques to understand complex phenomena such as voter engagement, p...

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Autors principals:	Tuna Çakar, Gözde Filiz
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2023-12-01
Col·lecció:	Frontiers in Human Neuroscience
Matèries:	political neuromarketing political engagement voter behavior political leader perception machine learning model development
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fnhum.2023.1293173/full
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