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How Go-Food by GOJEK Apps work on consumer purchase decisions

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Metho...

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Autores principales: Derinta Entas, Ni Made Dwiyana Rasuma Putri, A. A. Istri Putra Widiastiti, Fauziah Hanum
Formato: Artigo
Lenguaje:Inglês
Publicado: Politeknik Negeri Bali 2024-06-01
Colección:International Journal of Applied Sciences in Tourism and Events
Materias:
delivery reliability
food quality
go-food by gojek apps
menu variety
price
purchase decision
service quality
Acceso en línea:https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/1119/868
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