Hybrid preference assessment for tourism research using solicited and unsolicited opinions: an application in rural tourism

Social media analysis is a powerful tool for tourism research that, at a relatively low cost, can be used to manage and process large datasets of comments, ratings, and shares from different online communities. However, the heterogeneous nature of unsolicited opinions, the complexity of natural lang...

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Hlavní autoři:	Manuel Angel Fernández-Gámez, Elias Bendodo-Benasayag, José Ramón Sánchez.Serrano, Maria Helena Pestana
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	University of Algarve, ESGHT/CINTURS 2020-07-01
Edice:	Tourism & Management Studies
Témata:	social media analysis online communities tourists’ preferences rural tourism multiple criteria decision analysis
On-line přístup:	https://www.tmstudies.net/index.php/ectms/article/view/1331
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