Online advertisement in a pink-colored market
Abstract It is surprising that women are often charged more for products and services marketed explicitly to them. This phenomenon, known as the pink tax, is a major issue that questions women’s buying power. Nevertheless, it is not just limited to physical products – even online advertising can be...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SpringerOpen
2024-05-01
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| Serier: | EPJ Data Science |
| Fag: | |
| Online adgang: | https://doi.org/10.1140/epjds/s13688-024-00473-2 |
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