Influence maximization diffusion models based on engagement and activeness on instagram
An influencer is an impactful content creator on social media. The emergence of influencers led to increased influencer marketing. The task of picking the right influencers is widely studied through influence maximization (IM). Existing IM studies have matured in terms of theoretical performance, bu...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer
2022-06-01
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| Colecção: | Journal of King Saud University: Computer and Information Sciences |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S1319157820304754 |
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