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Local Wisdom and Social Change (Roland Barthes' Semiotic Analysis in Advertisement "The Light of Aceh")

This research focuses on answering how Acehnese local wisdom is represented and sees social changes in the community through advertising media. Using Roland Barthes' semiotic analysis to find the meaning of denotation, connotation, and myths in TV commercial "The Light of Aceh", this research emplo...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Rafiqah Yusna Siregar
Hōputu: Artigo
Reo:Inglês
I whakaputaina: LP2M Insuri Ponorogo 2021-05-01
Rangatū:Al-Adabiya: Jurnal Kebudayaan dan Keagamaan
Ngā marau:
Urunga tuihono:https://ejournal.insuriponorogo.ac.id/index.php/adabiya/article/view/715
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