Fast-food restaurant customer satisfaction in Thailand: A structural equation model path analysis.
This study explored the theoretical evidence and empirical data of factors influencing fast-food restaurant customer satisfaction (ST) in Thailand. The analysis was conducted on the six hypotheses relationships between ST, marketing communications (MC), brand value (BV), and brand quality (BQ). Init...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AfricaJournals
2019-09-01
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| coleção: | African Journal of Hospitality, Tourism and Leisure |
| Assuntos: | |
| Acesso em linha: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_2_vol_8_5__2019_thailand.pdf |
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