Visitor satisfaction of international cultural events in Belgrade
In modern tourism, events are of great importance. The increase in the number of events on a global scale has influenced the growth of competitive pressure and the need for a marketing approach in managing event development. Consumer satisfaction (service user) is one of the basic elements in managi...
Guardado en:
| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Srpsko udruženje za marketing
2016-01-01
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| Colección: | Marketing (Beograd. 1991) |
| Materias: | |
| Acceso en línea: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711602104Z.pdf |
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