City Branding and Local SMEs: A Smart Specialisation Perspective
The growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspec...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Niccolò Cusano University-Rome
2015-03-01
|
| Col·lecció: | Symphonya |
| Matèries: | |
| Accés en línia: | https://symphonya.unicusano.it/article/view/11189 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|