The impact of virtual influencer product placement on brand awareness in Indonesia
The increasing use of virtual influencers in marketing has opened new avenues for product placement strategies on social media. This study investigates how virtual influencer product placement affects brand recall and brand salience among university students in Jakarta and Yogyakarta, representing d...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
LLC "CPC "Business Perspectives"
2025-05-01
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| Series: | Innovative Marketing |
| Assuntos: | |
| Acceso en liña: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22092/IM_2025_02_Cokki.pdf |
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